"According to a research done by Russell Gould, Coke saw a 10% sales lift after posting brand videos on YouTube, and a 9% lift when ads ran on television at a separate time. When the ads ran simultaneously, Coke saw a 97% sales lift."
In my previous Article are banner ads really effective I explained how the major benefit reaped from a banner ad is brand awareness and not traffic. Banner blindness or the internet user’s ability to ignore repetitive patterns has made the click through rate of banner ads become lower however recent researches has shown that the presence of a banner ad results in strengthening the brand even if no body clicks on the ad.
In a world where the competition is fierce only those who develop strong brands survive. The main reason large companies are using twitter accounts and getting involved in social media is that they understand how their presence in different mediums affect their brand. (see Getting more traffic to your website by building a strong brand).
As you saw in the previous example I provided about coke, when ads appeared in different mediums simultaneously the sales increased. This happened because:
Yes you should but don’t expect to get much traffic out of the money you are going to pay for the banners instead put in mind that the money you are spending will strengthen your brand.
I don’t need to tell you about the importance of a strong brand but the following are few of the numerous advantages a strong brand can bring you:
So the conclusion is banner ads can be used to strengthen brands which is something that will surely help your online business succeed on the medium term.
2earn-online does not contain logical advices or intuitive tricks that everyone knows but instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.
The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.
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