Marketing, consumer behavior and psychology

My first website was started two years ago yet I am making 20 times my first salary from it every month. I didn’t use the “Ultimate system for generating money” or “the proven guaranteed system for making 100,000$ a day” but I only studied marketing, consumer behavior and psychology.

In this article I will summarize few key points that can help you increase your online or offline sales dramatically without doing much effort. All of these factors are based on psychology and scientific research so try to use most of them on your website.

How to sell more products online

• Most consumers don’t have a plan: Studies has shown that most consumers go to the mall or to the online store without having a predetermined list of what they want. This means that consumers might visit your website hoping to buy a book then leave your website with three books and 2 other products. In order to make use of this point make sure that all of your products can be accessed easily from the first page. It’s even better to display images of your best selling products in the main page itself. For example in my website www.2knowmyself.com you can see five of my books displayed on the main page. Most people visit my website to get free information or to buy a certain product but some of them leave after buying things they didn’t plan to buy.
• Price doesn’t matter relativity matters: If an online shopper found that on average Ebooks cost 35 dollars then they would be happy buying your book for 20 dollars even if 20 dollars was too much for an Ebook. Consumers feel that they got a bargain when they buy an item for a price that is cheaper than the prices they saw elsewhere. To make the best use of this piece of information you can make your prices a bit lower than the most famous competitors or you can offer a discount while displaying the old price beside the new one
• Reverse psychology: If you visited the selling page of my most famous book, how to make someone fall in love with you, you will find that the book’s price is increasing and not decreasing (you can notice this by seeing the old prices that are displayed next to the new price). When consumers see the old and the new prices they start to think that the product’s price is increasing because it’s a superior product. This strategy works perfectly with those who sell products that are different than that of competitors simply because they can’t claim that their products are superior then sell it for lower prices than them. You must be honest in order to have life time customers, don't do this strategy unless you believe that your product is really superior.
• Shopping momentum: Research has shown that buying the first item is usually the hardest step but buying other items later on is much easier. You can wander a lot in a mall before you buy your first item but as soon as you do you might find yourself arriving home with a big bag of products. In order to make use of such vital piece of information offer a cheap product alongside your other products and encourage users to buy it. If they bought the first product and liked it they might buy everything else you are selling.

Final words about selling more online products

You can sell more products using any of the following methods, bringing more visitors to your website, letting users spend more time on your website or letting users spend more money on your website than they intended to do.

Profitable online selling can’t be achieved by telling people that you have the best products ever or by spamming their mails with constant offers but it can only be done through knowledge and understanding of the consumer behavior.

2earn-online does not contain logical advices or intuitive tricks that everyone knows but instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.

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