Is banner advertising effective

Concerns such as banner blindness and low click through rates banner ads have these days has lead to the rise of famous question, Is banner advertising effective?

Yes its true that the online users are bombed with thousands of ads everyday and that they have learned to ignore lots of banners without paying attention to them but have you ever asked yourself the question, to what extent a banner ad can help in building the brand for your website?

First of all, you must understand branding

First of all you don’t have to be selling anything in order to have a brand, simply having a brand means that you find someway to differentiate your site or Blog from competition. The reason most blogs and new websites fail to become popular is that they never manage to convince people that they are different from competitors (lack of a strong brand, see How to build a brand online).

I have read a recent research that found that the majority of traffic that goes to online retail websites such as amazon.com is direct traffic. This means that most people reach amazon.com by typing its address in the address bar instead of reaching it otherwise.

This means that amazon has managed to build a strong brand that helped people recognize it and so it became a successful website.

How banner ads can strengthen your online brand

People came to know about amazon.com from various sources and that’s why they remembered its name. now what if you managed to let lots of people see your Logo even if they didn’t reach your website, Won’t that make them more aware of your brand?

Of course the more they see your logo & slogan the more they will remember your site and the more likely they are to visit it in the future or buy from it when they visit it one day. (see The effect of repetition in online marketing).

After all the main reason people buy things from online websites is that they trust them, if you managed to build this trust then surely your website will become popular and you will sell more.

Here comes the role of banners, the more you put banner ads on websites that are in your same niche the more will your brand become stronger and the more popular your site will become even if the banner brings you no traffic at all.

Most probably you arrived to 2earn-online because it appeared on the top of search results in search engines. My book "How to make your website come up first in search results" will surely help you make your pages appear on the top of search results, else you will get your money back. (100% money back guarantee)

2earn-online does not contain logical advices or intuitive tricks that everyone knows but
instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

Want to know more?

How to sell Ads on your website?

How to not get any traffic to your blog?

How to start a successful website?