Recession and online marketing

Sun, 03/15/2009 - 18:17 — M.Farouk radwan

Recession and online marketing

My main source of income is my online business and yes it was affected by the recession like all of the other businesses however my sales kept increasing despite of the fact that consumers are buying less.

You might be asking yourself how my business was affected while in the same time my sales increased, the answer is simple, customers started buying less but I made lots of new customers in the past period and the result was increased sales.

How to protect your online business from recessions?

A slow down in consumer spending is a fact in recessions, the customer who planned to buy four products might only buy two and the customer who was thinking about buying one product might delay the purchase or even never make it.

The following tips will help your online business stand in the face of recessions:

Sell recession related products: I mainly sell Ebooks on my website, when the recession came I wrote an E-book about depression because lots of online visitors will be depressed in this period and the result was increased sales. Find a product that is related to the recession to sell and you will make good money in bad periods.
Develop cheaper products: You don’t have to lower your prices but you just have to sell one or two cheap products. Research has shown that the first purchase is usually the hardest so if you managed to let someone buy your cheap product (which is an easy task) then he might buy more of your products. So actually the main purpose of the cheap product is to push the sales of other products (see Psychology of selling online)
Make special offers: Even though it sounds cliché its still very effective. A customer might refrain from buying one product that costs 20 dollars but might buy 2 products that cost 30 dollars because of thinking that he saved some money. During recessions people don’t stop spending they just look for bargains so if you can provide ones they will buy from you.
Increase the traffic to your website: Don’t worry increasing the traffic to your website is very simple just read my articles How to increase traffic to my website and How to bring more people to your website and you will know how to bring more people to your website during recessions
Decrease the bounce rate and increase the conversion rate: Decreasing your website's bounce rate to half will double your sales while doubling your website's conversion rate will also double your sales. Read my articles how to decrease the bounce rate and how to increase the conversion rate for more information.
Find recession proof products to sell During recessions people might refrain from buying travelling tickets but surely they will still eat whether there is a recession or not. Some products are recession proof like food. Find recession proof products to sell and you will do great during recessions for example my book "How to get over anyone in few days" and "how to make someone fall in love with you" weren't affected by the recession, just tell me how can recession affect the sales of such books?

2earn-online does not contain logical advices or intuitive tricks that everyone knows but instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.