Why pay per click advertising won't work for you

Suppose that you were robbed 20 times in a certain street, will you trust anyone there later on? Of course you won’t and with every new robbery that will happen you will be more careful while walking there.

Every internet user has at least seen few online scams or even fell a victim to one of them and That’s why the internet user has learned how to become extremely cautious, savvy and scamophobic.

Now when your Pay per click campaign sends someone (who is already expecting scammers to rob him any time) to your sales page he will surely exit it without thinking.

Sending traffic directly to your sales page is a fatal mistake that lots of people do when first trying to use pay per click advertising. The right things to do is to first calm down the fears of that internet user then help him trust you step by step before selling anything to him . (see how to gain How to gain customer's trust online).

Who are you!!!

Have you ever reached a pitch page by mistake through a pay per click campaign that says something like

“Buy my ultimate weight loss product which can help you lose 50 pounds in 10 days”

The usual thing that comes to the mind of the person who sees such an add Is “Who the heck are you, I have never heard of you before”

I really wonder how do websites that sells products that have no familiar brand names plan to stay in business using such campaigns.

Trust me first then give me your money

If you are not selling branded products or if you are still trying to make your unknown site popular then you must first provide free content that calms down the internet’s user fears and helps him trust you. (see How to make my website more popular).

Free content can be in the form of a free online course, free articles or free samples. After this trust is established you can then try to sell him whatever you want.

As long as you are using pay per click campaigns to sell products directly to online visitors then your online business won’t see the light. (see How to Sell more books and products online).

2earn-online does not contain logical advices or intuitive tricks that everyone knows but instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.

Want to know more?

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