How to increase my Ebook sales

Sat, 01/10/2009 - 16:53 — M.Farouk radwan

How to increase my eBook sales?

EBooks can be a great source of passive income, you just have to write a good book, start selling it and sleep while money accumulates in your bank account. However, not all of those who write EBooks manage to sell them because of not being aware of the consumer behavior and the parameters that are involved in the consumer's decision making process.

The reason I was very successful in selling my EBooks is that I always used to put the consumer in my mind first and then customize everything from the website’s logo to the selling page to just to suit him. In this article I will explain some of the tips that helped me increase my eBooks sales with respectful percentages.

Your sales page should never be similar to other sales pages

I am sure you are very familiar with the very long selling page that has yellow highlights, red lines in the middle and picture of those who tried the outstanding product. These selling pages usually contain the line “You are about to discover the ultimate secret to bla bla”

The online user Is bombarded with hundreds of banner ads, simulations, newsletters and spam mails each day. Online users have reached a level of being sick of online ads and people who are trying to sell them stuff. Based on this you should do your best not to appear as a sales man or a marketer, else people will reject your products before they even read about them.

The human mind recognizes repetitive patterns easily and as soon as a consumer will encounter a sales page that is similar to the millions present online he will just ignore it before it even loads. Just write a normal selling page using your own words instead of copying templates that consumers are already sick of.

Sell the benefits not the specs

The customer wont care about the way your product was developed, the specifications it has or the number of pages it contains, but all what he will be caring about is what can the book or the product do for him.

Lets suppose that you are selling a weight loss book, telling the customer that book will tell him how to follow a diet that was prescribed by weight loss experts wont be as powerful as telling him that he will lose 20 pounds over the next few weeks. After all if the customer is searching for a weight loss book then all what he cares about is losing weight and nothing else.

Make the website popular not the selling page

If your website contains nothing but selling pages then you are going to be regarded by customers as someone who wants to take their money. You can hardly sell many products while consumers have such an image for you in their minds. You should focus on creating a website that has anything useful apart from the selling pages like free samples, free trials, free articles or even forums.

When your site contains something else other than selling pages you are going to be regarded as someone who offers free stuff and sells some products beside them instead of someone who is waiting to take the money from the first victim he finds.

Once you have such a setup ready you should focus on making your website popular and not the selling page, some out of those who will visit your site later will try your products and you will have good sales. If they were to arrive to the selling page directly instead, most of them would have left without buying anything.

So in order to summarize those points in few words, you need to do whatever it takes to prove to the consumer that you are trust worthy and that you don't want his money but instead, you want to exchange benefits with him, his money for your superior product.

2earn-online does not contain logical advices or intuitive tricks that everyone knows but instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.