How to market an online business

What do large companies usually do when they want to market a new product? They usually find the channel that allows them to reach the largest number of audience then advertise their product there. Be it a commercial in the middle of a popular TV series or big banner right on the top of a large building it won’t differ, what matters is that these giant companies try to reach a place that consumers already visit then put their advertisements there.

Now how can you do the same thing online provided that you don’t want to pay much money? Let’s examine the places that potential customers visit then see how we can reach them with the least cost.

Search engines

Lots of internet users start their day by visiting search engines first then locating what they are searching for. If you viewed the top 10 list for the most popular websites on the web you will find that Google, yahoo and msn are on the top of the list, this means that search engines are the most popular places on the internet and thus it should be one of the places you look for when marketing your online business.

So how can you allow users to reach you? Just write free articles that are optimized to search engines so that they can appear on the top results. This is not hard at all, appearing in the top 10 list in search results can be done in few days if your websites were optimized correctly. By optimizing your website so that It can appear on search engines you will be exposing your site to lots of potential customers for free.

Social networking websites

At the time of writing this article, Facbook is the 5th visited website worldwide and is getting 10% of the internet’s daily traffic. Social networking websites are becoming very popular and people spend a considerable amount of time browsing them. Most of these sites contains free ways that allows you to expose your website to audience, for example in face book you can create a group for your website and invite people to join, you can create a fan page that will appear to users as they browse facebook and you can pay a small amount of money to create an add campaign.

You must have an account on social book marking websites so that you can mingle with the users who are your potential customers.

Social bookmaking websites

Websites like Digg, stumble upon and reddit allow you to submit a page of your website for review by the users, if the users liked your page then they are going to vote for it thus bringing you massive traffic. A traffic burst that results from a page that became popular on such websites might bring you anything from 2000 hits to 50,000 hits a day. Those people browsing these websites aren’t rational at all, just take a look at the most popular pages they have voted for and you will get an idea about their way of thinking.

Once you determine how they think, provide them with content that matches their way of thinking, and then your page will become popular there.

Youtube

At the time of writing this article youtube is the third most visited website on the whole internet right after yahoo and google!!

Create free videos for your business, optimize them so that users can find them easily through the site search, let the videos contain something useful so that users become motivated to spread them out or at least tell others about them.

Email

Almost everyone who browses the web has got an email address. Don’t try to spam users because as long as you are sending messages to those who are not interested in your product you won’t make a single sale. Make a mailing list on your website and allow users to subscribe for free, as soon as they do, send them free tips and helpful information then advertise your product in the middle of the pages you are sending them. Don’t send them the newsletter just to inform them about your product, this might let them consider you a sales person which is the identity most online users don’t like. Send them free tips that they can really make use of and then tell them about your product and how can it provide them with more benefit than the free tips.

Final words about marketing a business

The internet is changing rapidly and sites that are now popular might not be here tomorrow. So don’t focus on individual sites but instead keep an open eye on the new trends that appear and as soon as you encounter a trend that is as strong as the Facebook trend, join it, take advantage of it and then leave it when a stronger trend appears.

The basic ideas in marketing your business is to reach the places that users visit and then tell them about your products there.

Most probably you arrived to 2earn-online because it appeared on the top of search results in search engines. My book "How to make your website come up first in search results" will surely help you make your pages appear on the top of search results, else you will get your money back. (100% money back guarantee)

2earn-online does not contain logical advices or intuitive tricks that everyone knows but
instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

Want to know more?

How to market an Ebook?

How to increase my Ebook sales??