How to market a product on the internet

I make a five digit monthly income selling Ebooks on the internet. One of the common mistakes new internet marketers make is believing that the internet is a separate market that follows a different approach than the real world follows.

Just like any other product in the real world, marketing a product on the internet requires being aware of the four ps, the competitive advantage and the different marketing strategies.

Anyone can use Google adwords to display ads instantly to people browsing the internet, but do all people who display ads manage to sell products? Of course not because in order to sell products online you must do real marketing instead of using what people call "techniques".

Steps to marketing a product on the internet

Below are generic steps that can be applied to all types of products that you want to market on the internet:

• Determine the product’s competitive advantage or create one for it: What makes this product different from the other ones? Is it more durable? More effective? Or Easier to use? The only way to sell a product successfully these days in between the fierce competition is to find the product’s competitive advantage (see beating the competition in the online world)
• Find the right niche for your product: Mass marketing has died long ago, you can no longer sell a one size fits all product but instead you must find the right niche who are going to be interested in your product, for example 14-19 years old teens who suffer from sports injuries. Niche marketing won’t only help you find the right people to sell to but will also move you away from competition since your products will be regarded as specialized ones. (see Niche marketing for bloggers)
• Find the communication medium: Lots of internet marketers start by this step which is finding a way to reach potential customers online without having a marketing strategy and that’s why they fail. Whether it’s a blog, a website or an online ad the role of the communication medium should be delivering the marketing message that includes the competitive advantage to the right customers. People who just start websites with the aim of selling products to anyone online and without having a clear marketing messages are doomed to fail.
• Reinforcing the marketing message by constant repetition : in my article How to become famous on the internet I explained the concept of subconscious mind programming which is based on the fact that someone’s mind can be programmed to believe into something though repetition. After you find the right medium that will deliver your message make sure that the message gets repeated enough times so that people become programmed to buy your products

Delivering the marketing message through the communication medium

The communication medium can be in the form of a blog, a website, display ads or a social networking website.

Don’t use one communication medium and ignore the others because this won’t help you program the target market with your message. Have a unified message the delivers your competitive advantage to people throughout the different mediums.

Some people think that having a logo is enough to start marketing a product online but in fact the logo is nothing more than a tool to remind the people of the competitive advantage of a product. (see How to build your brand online).

One live example to explain everything would be this website you are currently browsing. In 2earn online I keep stressing on the fact that the information in the website is based on marketing, psychology and scientific research (this is the competitive advantage)

The message is repeated everywhere in the site in order to be effective and the niche I am targeting are people who want to work from home by making a living online.

You might think that everyone can reach this site anytime and so the site is not targeting the correct niche but actually the main method I use to bring traffic is search engine optimization where I optimize my articles for certain keywords so that I attract the people searching for those keywords in Google.

2earn-online does not contain logical advices or intuitive tricks that everyone knows but instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.

Want to know more?

How to market a blog or website

Marketing your website on the internet for free

How to sell more Books and products online