Landing Page optimization tips

Few small changes to the landing page can either result in a dramatic increase or decrease in conversion rates. Landing page optimization is the process of optimizing a page so that the percentage of visitors who complete the page conversion goal become higher.

In this article i will give you some landing page optimization tips that will surely help you increase the conversion rate on your landing page.

Conversion optimization tips

• Where are you taking me?: The internet is a suspicious place that is full of scammers and so an online user will feel more safe if he was told about the place he will arrive to when clicking on a link. For example if you use 2checkout, clickbank or any third party retailer then make sure to inform the visitor that he will be taken to a different site to complete his order/subscription.
• I am sorry i don't read, i just scan: Most of the experienced internet users scan pages instead of reading them as a result of their reading experience. Make sure your pages are easily scanable by leaving clear spaces between lines, using sub headers, bullet points, images and buy now buttons that stand out. If the average user can get most of the information he needs by scanning the page then you will surely sell more. (see Writing popular articles)
• Use yellow highlights and red lines : Do that and you won't sell anything. These colors are irritating (according to psychology), spammy (according to the user's past experience) and look ugly. Remove any yellow highlights and big bold red lines to increase your landing page conversion rate. (see Psychology of selling)
• Get an 800 number: You have to pay for it but still its a good investment. People need to trust the site they are buying from, if they can reach it by phone then they will feel more safe shopping from it
• Add a physical address: A Physical address will let people trust you more and buy your products (see How to gain customer's trust online
• Use Social proof: Display the number of twitter followers you have, Rss subscribers or the number of visitors if they were convincing enough. That would give a boost to your conversions. (see Social proof examples in Blogging)
• site = pitch page= see you later: If your site has nothing but pitch pages that try to sell something to people then no one will stay. People are fed up of sellers, give them something for free first then try to sell them what you want. (Free content, tips, free service...etc)
• I am confused!!: Don't give any choices other than converting or leaving. Remove all distractions that are in the side bars and make sure the only clickable links are the ones that lead to conversion

Most probably you arrived to 2earn-online because it appeared on the top of search results in search engines. My book "How to make your website come up first in search results" will surely help you make your pages appear on the top of search results, else you will get your money back. (100% money back guarantee)

2earn-online does not contain logical advices or intuitive tricks that everyone knows but
instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.

Want to know more?

Landing page optimization best practices, Part II

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How to make your blog show up on Google

More tips for increasing conversion rates